随着除夕的临近，各大卫视的春节晚会也在紧锣密鼓地筹备中。当各平台为“春节档期”摩拳擦掌，准备在“抢夺收视率”上大干一场之时，凭借“中国节日”系列节目的亮眼表现，从一众省级电视台中脱颖而出的河南卫视，在官宣《卯足劲头弄春潮——2023河南春节晚会》（以下简称“2023河南春晚”）定档之后，就以强势姿态，再次刷新观众对传统文化年轻化表达的解读与追求。

As New Year’s Eve is drawing near,all TV stations are occupied with intense preparation for their own Spring Festival galas.As they are itching to plunge into the competition for audience ratings on festival schedules,Henan TV,by virtue of its eye-catching Chinese Festival series,stands out in the crowd of provincial TV stations.After the official announcement of the upcomingprogram“Heading Strong into a New Year:the2023Henan TV Spring Festival Gala”(hereinafter referred to as the2023Henan TV Spring Festival Gala),Henan TV once again impresses the audience with its interpretation and pursuit of rejuvenated traditional culture.

即将于1月19日（腊月二十八）晚7:30播出的“2023河南春晚”，共计15个节目。届时，李玉刚、岳云鹏、王一博、大张伟、刘雨昕、林允、柳岩、小婉管乐等来自文化、影视、音乐、曲艺界的名人名家，将通过文化访谈、相声、小品、脱口秀类，喜剧音乐剧、杂剧类、戏曲等贴近现代观众审美的方式，以中国传统文化、黄河文化为文化内核，围绕春节喜庆、温暖、文化、合家欢的核心理念，展示新年文化的喜庆氛围，为全国观众奉上一道“新奇特”文化大餐。

2023Henan TV Spring Festival Gala is due to air at7:30pm,January19(the28thday of the twelfth lunar month),presenting15shows altogether.There are performers from cultural,film and television,music,andquyicircles,including Li Yugang,Yue Yunpeng,Wang Yibo,Wowkie Zhang,Liu Yuxin,Lin Yun,Liu Yan and Duo ofZhangXiaowan and Guan Le.The shows include interviews,crosstalk,comedic skits,talk shows,comedic musical operas,zaju,and Chinese opera,which conform to the taste of modern audiences.With the core being traditional Chinese culture and Yellow River Culture,2023Henan TV Spring Festival Gala brings out the essence of Spring Festival,i.e.festivity,warmth,culture and family reunion.This program is an“original,novel and special”feast for the audiences across the country,as it takes on the festive atmosphere of the New Year.

自2021年《唐宫夜宴》成功“破圈”，引发巨大鲇鱼效应后，河南卫视在文化创作领域有着属于自己的成功之道。近年来，河南卫视更是多次打破了观众的审美结构，以“中国节日系列节目”走出了一条属于自己的文化新路径，成为了传播中国传统文化的头部平台。不同于之前以舞蹈演出为特色的表达形式，今年的河南春晚将回归“舞台晚会”的创作范畴，演绎一个叙事结合的春节吉祥空间，创造性地打造沉浸式表演空间，让舞台“消失”，换以“平台”概念，整合观演关系。

SinceNight Banquet in Tang DynastyPalacein2021became a sensation and produced a catfish effect,Henan TV has found its own way to success in the field of cultural creation.In recent years,Henan TV has reshaped the audiences’aesthetic sense more than once.It blazed a trail with its Chinese Festival series and became a leading platform for the publicity of traditional Chinese culture.Unlike the former performances mainly featuring dance,the2023Henan TV Spring Festival Gala will revisit the form of“gala on the stage”,so as to create an auspicious Spring Festival atmosphere with narrative tactics,and an innovative performance space with immersive scenes.When the stage“disappears”and the concept of“platform”emerges,and thus performances and the audience are more closely connected.

如何用年轻化表达，解码传统文化之美？这也是“2023河南春晚”主创团队最大的考量。“我们希望通过春晚让大家从美的享受中有思考，传播中国文化自信和力量。”在总导演陈雷看来，欢度春节是全球华人的传统习俗，而春晚则使春节成为传播中华文化的契机。“每个地方都有属于自己的盛大节日，中国的春节既有我们民族文化的特点，又有和世界过节文化的共情点和过节的共性点。”

How can novel expression immerse the audience in Chinese traditional culture?This is what the production team of2023Henan TV Spring Festival Gala mainly ponder on.“We hope the Spring Festival Gala will motivate the audience to think about how to carry forward the confidence and strength of Chinese culture after the elation and merriment have ended.”According to Chen Lei,chief director of2023Henan TV Spring Festival Gala,a celebration of Spring Festival is a traditional custom of Chinese people all over the world and thereby a Spring Festival gala is a crucial way to enhance the influence of Chinese culture.“Every country has its unique grand festival.Chinese Spring Festival conveys the characteristics of our national culture,but the emotions it carries and its essence are no different from festivals in other countries.”

陈雷表示，“2023河南春晚”将以华夏文化之根为契机，通过AR等影视科技的包装，最终形成独特的文化形态节目。“让观众看起来更轻松、更放松、更亲近，让大家有种宾至如归的感觉，就像跟家里的七大姑八大姨欢聚一堂，无话不说，有槽就吐，怎么放松怎么来。”这也是河南卫视在“首创社交氛围感春晚”方面的探索，“我们放弃了‘台上台下’的舞台格局，以更大更开阔的视角创作一个新的‘平台化’概念，全面走向和你（观众）在一起的‘春晚’最佳状态。”

Chen Lei says that the2023Henan TV Spring Festival Gala,taking Chinese culture root as its core,presented by film and television technologies,such as AR,will ultimately make it unique and unforgettable.“We want the audience to be more carefree,relaxed and intimate,and to make everyone feel like they are home sitting with their relatives,chatting and laughing.”This is our team’s first attempt at“a Spring Festival Gala with a sense of social atmosphere”.“We put less emphasis on the‘stage’,but generate a new concept of the‘platform’from a larger and broader perspective,to actualize that the Spring Festival Gala is among all of you(the audience),which we consider as the best state of the program.”

荧幕前的观众可以看到演播厅观众席上，前后左右的每一桌既是观众，也是演员、专家，更是气氛组，将整场大联欢浓缩成家庭式的聚会。“晚会将在演播厅内呈现360度舞美效果，并以吉祥为主题，打造具有浓浓春节氛围的吉祥文化空间，利用虚拟科技与现场置景打破传统空间概念，使用异形舞台设计方式将现场划分出不同区域，利于实际操作，又由空中的景观形成统一视觉效果。将科技赋能节目内容，让观众享受视觉奇观的同时，找到新的兴奋点。”

Through the screen,viewers can see the audience,actors,experts,and even the people who help generate atmosphere sitting together in the auditorium,so the Spring Festival Gala looks like an enhanced family gathering.“The Spring Festival Gala will be presented without any blind spot in the studio and will take auspiciousness as the theme to engender a strong Spring Festival atmosphere permeated with traditional culture.Virtual technology and on-site scenery will break through traditional concepts of space;the stage’s special shape will divide the scene into different areas,which makes the operation more convenient.Still,the unification of visual effects will be realized by the aerial landscape.The acts of the Gala are all embellished by technology,bringing the audience fresh excitement as they enjoy the visual spectacle.”

同时，在“2023河南春晚”中，每个节目尽可能地联系本地真实景观、风情、人物和情感：由新春星家人岳云鹏、贾乃亮，河南台主持人嘉宝、何文韬将以喜剧式情景开场。每一位主持人都将突破主持身份，用第二种身份，或歌剧演唱、或豫剧表演或管弦器乐演出的形式，在浓浓的过年氛围中，以喜剧方式，带给观众耳目一新的开场体验；儿童节目《年年有鱼》活化民俗的传统文化“年画娃娃”，用小孩可爱的演绎，带动过年的气氛，让过年更有味儿；刘雨昕演唱的歌曲《梦之光年》以中国传统艺术的绝技绝活和非遗物件为元素，融合流行舞，弘扬中国传统艺术和非遗传承历史，展现“中国发明”的智慧之美。

Meanwhile,each show in2023Henan TV Spring Festival Gala aims to showcase as many local elements as possible,such as Henan's landscapes,customs,historical figures and their own emotional journeys.The program is kicked off by two guest MCs,Yue Yunpeng and Jia Nailiang,and two Henan TV MCs Eva and He Wentao in a situational comedy.Each MC breaks away from his or her hosting role and takes on a second identity,either singing opera,performing in a Henan opera or joining an orchestra,to bring the audience a refreshing comedic opening and add to the festive ambience.The children’s danceSurplus Year After Yearbrings to life“chubby babies in New Year pictures”,heightening the joyful celebration of Chinese New Year with its youthful production.In her songDream of a Light Year,Chinese singer Liu Yuxin weaves the masterpieces of traditional Chinese arts and intangible cultural heritage seamlessly into a pop dance routine in a bid to honor the legacys and to highlight the wisdom of Chinese inventions.

舞蹈《双生》中，演员王一博⼀人分饰两个角色，用一文一武两个形象，结合舞蹈、颜色碰撞、景别对⽐等艺术⽅式，来表现事物相互对立，又相互转化，万物化生的概念；还有融合中华传统神话及当代航空航天工程成功，讲述姐妹真情的语言节目《月宫好闺蜜》；通过跨时空的对话，感受一脉相承、绵延不绝的传统文化的情景相声，以传统京剧《游龙戏凤》曲韵做梁，截取《新东京梦华录》原文，将嬉笑错位转化为温情对唱的戏歌。

In his DanceTwins,Chinese actor Wang Yibo takes on two roles simultaneously,one a man of letters and the other a warrior,to communicate the philosophy that all things contradict and translate into each other,and thus produce all things.The dance will be combined with sharp contrast between different colors and different views.Inspired by a Chinese myth,the comedic skitGood Friends in the Moon Palacerecounts China’s success in modern aerospace engineering and the value of true sisterhood.The situational comedyThe Eastern Capital:A Dream of Splendor(New Version)takes the audience through space and time to catch a glimpse of the everlasting lineage of traditional Chinese culture,its verse ingeniously marrying the melody of Peking operaThe Wandering Dragon Teasing the Phoenixwith the text ofThe Eastern Capital:A Dream of Splendorto turn an embarrassing misunderstanding into a romantic duet.

同时，AI舞蹈《祥瑞福远》、舞蹈《盘古开天》、《凤舞九霄》、戏曲《一曲六百年》、歌曲《一个NICE》《星星与玫瑰》《豫见》、相声《岳唱越开心》等，也将用现代视觉技术把传统文化和时代潮流相结合，创新出新的文化节目形态，展现对东方美学的思考和精神传达，更好地体现中国春节文化之美和核心价值观，让亿万观众大饱眼福。

Also added to the mix are the AI danceAuspicious and Blessed,the dancesPangu Separates the Sky from the EarthandPhoenix Dances in the Heavens,the opera songA Song of Six Hundred Years,the songsNice!,Stars and Roses,andEncounter Henan,andthe crosstalkA Happysongof Two.With the help of cutting-edge visual technology,these shows take on brand new forms to wed traditional culture and modern-day trends.While reflecting on the essence of Eastern aesthetics and how it should be passed on,they demonstrate the beauty and the core values of Chinese New Year culture in a visual feast catering to hundreds of millions of viewers.

“通过这几年的节目创作，我们制作团队在心态上虽不能说是渐入佳境，但也变得比较和谐，这种心态促使我们不断去思考、去探索、去搜集、去尝试各种模式的创新。但我们更多的精力，还是花在研究受众、感知受众、洞察受众上，希望能通过节目拉近我们与受众的距离，为大家制作出更多优质的节目。”陈雷说。

“Over years of production,we might not have reached a detached mentality state,but at least we’re more at peace with ourselves.Such a mindset motivates us to keep thinking,exploring,searching,and experimenting with all sorts of innovations.We have learned to put in more effort into studying,understanding,and keeping up with our audience.We hope that this program can bring us closer to them so that we will make more high-quality shows,”says Chen Lei.

2023年1月19日19:30，“2023河南春晚”，我们拭目以待!

Tune in for2023Henan TV Spring Festival Gala at19:30January19.We’ll see you then!

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