Jiazhishan Yue achieved sales of1.5million RMB per month;Dahai Zhuyi saw a50%increase,with monthly sales reaching5million RMB;Jinsheng Grain and Oil maintained monthly sales of7.5million RMB,constantly facing supply shortages...These figures represent just a small portion of the many companies empowered by sales growth.Since2023,Luozhuang District in Linyi City has been focusing on how to empower handcrafted products to"survive"first and then"ignite,"exploring brand enhancement and sales channels.
"The TreePai platform not only helps us increase sales but also promotes our brand nationwide,"said Liu Wenjie,the General Manager of Jiazhishan.
TreePai Digital Platform Opens Up Sales Channels
The TreePai Digital Platform brings together more than100cooperative live-streaming hosts,including over30influencers with more than a million followers,totaling over250million followers,demonstrating strong market influence and social value.The platform mainly consists of three components:TreePai Easy Shopping Digital Store,TreePai Post Station Alliance,and TreePai Post Station Life Supermarket.These sections provide online sales solutions for offline physical stores,integrating the flow of people,goods,and money.This supports small and medium-sized enterprises and physical stores in their digital transformation and upgrading,addressing the challenges faced by offline businesses.
Cultural and Creative IP Enhances Product Value."Meeting the Sage of Calligraphy"(a local cultural resource IP in Linyi)has successfully produced cultural and creative beer,with daily sales reaching300,000yuan,increasing the economic benefits of local breweries by30%compared to previous years.The initiative has received unanimous recognition from enterprises.The IP platform boosts product added value and brand efficacy through the excavation,incubation,and collaborative co-creation of IPs.The"Cloud Cultural Exchange"platform,through its intelligent innovation services,lowers the barriers to IP authorization,helping small and medium-sized enterprises leverage IP.The Urban-Rural Cultural IP Operations Center builds an all-encompassing ecological chain platform,solving industry pain points and promoting the comprehensive development of the cultural IP industry.By exploring and integrating local cultural IP resources,the platform creates a cultural IP industrial ecosystem that connects virtual and physical realms,empowering the real economy and supporting rural revitalization.
Cultural and Creative Competitions Enrich Resource Pool.A cultural industry innovation and creative incubation base has been established,in collaboration with the Shenzhen Cultural Exchange Center’s Shandong sub-platform,Shandong University of Arts and Crafts,and Linyi University,to use cultural creativity as a driving force for economic and social transformation.For Linyi,a city with a profound cultural heritage,cultural creativity not only serves as an effective way to preserve and promote traditional culture,but also plays a key role in optimizing economic structure,upgrading industries,and implementing the strategy of innovation-driven development.Hosting cultural and creative competitions is not only a major event for Linyi’s cultural and creative industries but also a vital initiative to integrate creative resources,gather social wisdom,and build a cultural brand with Linyi characteristics,drawing a vibrant picture of high-quality development.(By Fu Yan and Liu Yaoyao)
