The ancient kiln fires of Luozhuang,with wisps of cooking smoke carrying emotions,have ignited for thousands of years.When the auspicious dragon meets the porcelain plate,what sparks will be created?
Designed and jointly released by Shandong Yinfeng Co.,Ltd.and China Central Radio and Television Station,the2024Dragon Year"Five Dragons Playing with the Pearl Spring Plate"entered the opening ceremony of the CCTV Spring Gala in the United States,capturing the hearts of Chinese people worldwide.
At this moment,the"Spring Plate"is not just an art piece but also a yearning for hometown—a spiritual sanctuary.The design of the plate is symbolic,wishing the Chinese people prosperity and success in the Year of the Dragon.
The plate depicts five plants with auspicious meanings in traditional Chinese culture:longevity peach with bats symbolizing"double happiness and longevity,"blooming peonies representing"wealth and honor,"lotus flowers paired with leaping carp symbolizing"abundance year after year,"plump pomegranates representing"many children and blessings,"and persimmons paired with a jade ruyi symbolizing"everything going as desired."The characters are inscribed in seal script,adding to its artistic value.
The design of the Dragon Year"Five Dragons Playing with the Pearl Spring Plate"is meticulous.Each dragon represents one of the five elements:wood,fire,earth,metal,and water.They are adorned with decorative patterns symbolizing growth,breakthrough,integration,accumulation,and nourishment.The dragons,representing the five elements,are surrounded by cloud patterns,exuding a dynamic and ethereal atmosphere.
Each"Spring Plate"has its"identity card."Crafted from high-quality bone china,it undergoes a three-stage firing process with real gold high-temperature firing.Each piece comes with a certificate of collection,a collection number,and a CCTV cultural and creative anti-counterfeiting code.The product and certificate share the same number,enhancing its viewing and collection value.
Shandong Yinfeng Co.,Ltd.,established in1957,is located in Luozhuang,Linyi City,a historic ceramic center.As a leading domestic daily ceramic production enterprise,it has grown into a strategic partner for three of the world's top ceramic brands.The company collaborates with cultural and creative institutions,exemplified by its partnership with Tsinghua University's Academy of Arts and Design for the"Five Dragons Playing with the Pearl Spring Bowl."
Wang Limei,a designer at Yinfeng,expressed her excitement about the collaboration with Professor Wang Hongwei's team from Tsinghua University,stating that it has elevated their team's ceramic art product design,providing a new direction for future ceramic cultural and creative product development.
Professor Wang Hongwei from Tsinghua University expressed unexpected joy and interest in exploring and collaborating with Yinfeng,a nearly century-old ceramic enterprise.Over the years,he has led students in completing significant projects,such as the design of the commemorative stamp for the70th anniversary of the founding of the Chinese People's Political Consultative Conference in2019and the Beijing Olympic official gift book"Brush and Ceramic Charm."
The"Spring Bowl"underwent109processes and27layers of screening,where clay and fire interact intimately,blending strength and beauty.Crafted from high-grade bone china,it is fired three times at high temperatures,ensuring its uniqueness and collectible value.The design,featuring five dragons playing with a pearl,symbolizes a flourishing era.
The"Spring Bowl"has traveled beyond national borders,making its appearance at the CCTV Spring Gala in the United States,becoming more than just an artwork but also a spiritual sanctuary for people worldwide.
The dragon,a totem and unique spiritual symbol of the Chinese nation,is represented in various forms in art,sculpture,ceramics,and clothing throughout China's rich history.The"Five Dragons Playing with the Pearl Spring Plate"is the culmination of aesthetic craftsmanship and ceramic artistry,portraying a scene of dragons soaring,phoenixes dancing,and fireworks illuminating countless households.
With a history of over4500years,ceramics in Linyi,especially Luozhuang,holds a special place in the hearts of Yinfeng.Presenting the"Spring Bowl"at the Spring Gala is a mission to showcase the brand"Millennium Ceramic Hometown,Luozhuang's Ceramic Charm"and make ceramics a stylish calling card for Linyi once again.
Liu Jingyi,Chairman of Shandong Yinfeng Co.,Ltd.,expressed deep emotion,stating,"'Building Yinfeng for a hundred years,creating an international brand'is Yinfeng's strategic goal;'coming from state banquets,adding color to family banquets'is the unremitting pursuit of Yinfeng people."
Ceramic art is naturally simple,with profound cultural connotations,like history sedimented over time.Liu Jingyi added,"Ceramics from Yinfeng are to be presented to the world.This is our responsibility and mission.We want to make ceramics once again a charming business card for the fashion of Linyi."（Fu Yan，WangQinglong）
罗庄：国瓷小“春碗”荣登央视大春晚
炊烟袅袅寄托情思，古老窑火跃动千年，当“祥龙”与瓷盘相遇，会碰撞出怎样的火花？
由山东银凤股份有限公司与中央广播电视总台联合设计共同发行的2024龙年“五龙戏珠春盘”，走进了总台“春晚序曲”活动美国专场，也走进了全世界华人的心中。
此时的“春盘”不只是艺术品，更是乡愁，是慰藉心灵的精神寄托。
“春盘”寄语龙行龘龘
2024年是农历甲辰龙年，“春盘”设计匠心独具，寄语中国人民在新的一年龙行龘龘，前程朤朤。
“春盘”上绘有五种在中国传统文化中有祥瑞寓意的植物：寿桃搭配蝙蝠，代表“福寿双全”;绽放的牡丹代表“花开富贵”;莲花搭配跃起的鲤鱼代表“连年有余”;饱满的石榴代表“多子多福”;柿子搭配玉如意代表“事事如意”。文字以篆书的方式标注其上，更具艺术价值。
龙年“五龙戏珠春盘”的设计独具匠心：绿色的木龙以卷草纹为装饰，寓意万物生长，欣欣向荣；红色的火龙以火纹为装饰，寓意突破进取，激情洋溢；黄色的土龙以山纹为装饰，寓意融合沉积，扎实厚重；白色的金龙以青铜器云雷纹为装饰，寓意敛聚富贵，八方来财；蓝色的水龙以水纹为装饰，寓意滋养沁润，遇水则发。木、火、土、金、水五龙盘踞，五行相生，四周以云纹环绕，氤氲灵动。
这款“五龙戏珠春盘”，盘盘都有自己的“身份证”：使用高档骨质瓷，三次烧成工艺，真金高温烧制，每一件产品均配有收藏证书、收藏编号、央视总台文创防伪码，同时，每件产品均烤制与收藏证书编号相同的编号，极具观赏和收藏价值。
“请进来”的“春碗”设计大师
山东银凤股份有限公司始建于1957年，位于陶瓷历史悠久的“鲁南瓷都”临沂市罗庄区，作为国内最具优势的日用陶瓷生产企业，如今已成长为全球三大顶级陶瓷品牌的战略合作商，拥有“银凤”和“红橡树”两大品牌，是全国日用陶瓷行业唯一获得“中国驰名商标”“中国名牌产品”和“出口产品免验”三项殊荣的企业。
银凤在文创陶瓷产品中，率先走出了“请进来、走出去”之路，先后与北京故宫、荣宝斋文创、深圳文创协会等开展合作，打通文创产品“走出去、请进来”通道。
银凤设计师王丽梅给我们介绍到：“这次和清华大学美术学院的王红卫教授带领的团队“联手”合作开发五龙戏珠“春碗”，让我们团队在陶瓷艺术产品设计上有了新的提升，有了新的高度，为我们以后设计开发陶瓷文创产品指明了一个新的方向、也对银凤陶瓷品牌的发展之路更有信心……”。
“请进来”的清华大学美术学院视觉传达系教授、博士生导师王红卫对银凤陶瓷这个有着近百年的陶瓷企业有着意外的惊喜，更是有了探索、合作的兴趣和期望。30多年来，他身处教学一线，带着学生一起完成了许多重量级项目。例如2022年壬寅虎年贺年邮资图《虎啸丰年》、2019年《中国人民政治协商会议成立七十周年》纪念邮票设计、北京奥运会官方礼品书《丹青陶韵》、清华大学百年校庆系列画册设计等，备受业界赞誉。
109道工序，27层筛捡，泥与火、无限亲密；力与美、糅合并生。“春碗”五龙戏珠春盘，冰寒淬炼的焕然新生，高温煅制的浴火涅槃，盘盘有了自己的“身份证”：使用高档骨质瓷，三次烧成工艺，真金高温烧制，每一件产品均配有收藏证书、收藏编号、总台文创防伪码，同时每件产品均烤制与收藏证书编号相同的编号，极具观赏和收藏价值。龙腾盛世，凤舞呈祥；繁而不杂，绚而不俗。
飞出国门的“银凤”
白玉新绘就，丹心沂蒙红。款款祝福至，道尽心中情……
“春碗”走进了总台“春碗序曲”活动美国专场，也走进了世界华人的心中,此时的“春碗”不只是艺术品，更是心灵的寄托……
龙，是中华民族的图腾和独特精神标识。在神话中，龙代表着威武刚健、神通广大、变幻莫测，能够呼风唤雨、翻江倒海、无坚不摧。漫步于璀璨的中国历史长河，无数能工巧匠和艺术家在绘画、雕刻、陶瓷、服饰等领域，留下了大量含有龙元素的艺术作品，龙的形象深入到了社会的各个角落，与世界中国人骨子里的血脉融为一体。
在美学工匠和制瓷匠人的精心打磨下，选料、研磨、塑形、修坯、施釉、绘图、成器，经过109道工序、27层筛检，成就别具一格的东方瓷色——“五龙戏珠春盘”，龙腾盛世，凤舞呈祥，万家烟火跃然方寸之间。
“临沂的陶瓷已有4500余年历史，银凤带着对罗庄陶瓷的深厚感情，捧着春碗上春晚，有一个使命就是再一次擦亮‘千年陶乡、瓷韵罗庄’品牌，让陶瓷再一次成为时尚临沂的一张靓丽新名片……”山东银凤股份有限公司董事长刘景义深情感慨道。
陶瓷艺术自然朴素，而且文化底蕴深厚，犹如时间沉淀下的历史，每一件作品都传递着独特的韵味。”刘景义意味深长地表示，“‘建百年银凤、创国际品牌’是国瓷银凤的战略目标；‘从国宴而来、为家宴添彩’是银凤人的不懈追求。”
